The Story Cycle
Your Business Guide to Better Marketing
Storytelling is more than a business buzzword.
You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission?
Good organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that.
Published by Lucid Books in 2022.
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