Stuff I’ve written
Some brands & publications I’ve written for
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My latest writing samples
Each post links out to a post on an external platform.
How to Discover Who Your Marketplace Competitors Are
In the spirit of better understanding who we’re up against, here are a few methods to discovering who (or what) is competing with for your audience’s attention and business.
Why the 5 Ws of Journalism Matter in Your Marketing
There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.
How to Effectively Manage a Remote Nonprofit Team
As remote work continues, nonprofit leaders need to re-evaluate and reset some managerial habits and routines in order to guide their organizations into the future.
4 Reasons Why Maintaining Your Church’s Website Is Important to Your Leadership
Having a website for your church is not enough. Believe it or not, properly maintaining your website has an impact on your church’s leadership.
Why Unsubscribes are Actually Good for Your Email Marketing
Some marketers live in fear of unsubscriptions. They dread people leaving their email list. But know that the unsubscribe can actually be your friend. When kept at a manageable level, unsubscriptions help make your email marketing efforts more effective.
UTM Tracking Links: Why They’re Your Marketing Secret Weapon
You may not realize it, but you likely click on UTM tracking links every day. They’re nearly everywhere, hidden in plain sight. And if you learn how to use them properly, they can be a true secret weapon when it comes to your marketing analytics.
The Difference Between Branding and Marketing: A Nonprofit’s Introduction
Among the buzzwords of nonprofit marketing, two that get used nearly ad nauseum are branding and marketing. They’re often used interchangeably, but they should be viewed as two different, but complementary concepts.
Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for tracking web data.
What is a Marketing Funnel and Why Do You Need One?
Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious. They’re also used in marketing.
Would You Hire (Or Fire) Your Website if it Was a Salesperson?
Do you know what the most important function your website should serve? It should be a salesperson. If your website is not selling for you, then you should probably fire it. (Or at least make it into a better salesman.)
How to Start and Manage Your Nonprofit Email Marketing Calendar
The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it.
The Top 12 Conferences for Church Leaders During 2021
We’re revisiting the list of conferences and leadership events from 2020. Some of those conferences aren’t happening in 2021. Some are sticking with a virtual format. Some are even bravely planning for in-person events.
Abandoned and Abused, but Not Broken: Farah’s Story of Resilience
Universally, the family is seen as a source of safety and security. But in Middle East cultures, family can often become a person’s biggest threat—especially for Christians in the region.
Sending Help & Hope This Christmas to Persecuted Christians
The Christmas season is full of joy and giving. It’s a time to celebrate the birth of our Savior, and spend time with family — looking forward to the new year ahead. And while Christians everywhere will celebrate Christ’s birth, millions are enduring serious hardships right now.
4 Helpful Insights Our Year-End Church Giving Survey Provided
Discover the year-end giving insights we learned after surveying more than 5,500 church leaders.
Read my personal musings
Besides my professional writing, I do a good deal of personal writing on Medium.